About Lovegen
Fast Fashion

About Lovegen

Lovegen is a fast-fashion brand designed in Spain. Targeting the youth of today who want to live on their own terms and always stay stylish. Our styles are uniquely tailored to meet the tastes of an adventurous young generation interested in music and social networking.

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Who We Are

Fun, fast and fabulous! LoveGen is all that and way more. We are young, we are vibrant and we are inspired by high street fashion trends. The brand is spearheaded by Bhavana Pandey, Nandita Mahtani and Dolly Sidhwani, later joined by Shyan Zubair, Manish Chauhan and Anurag Chauhan. We cater to the brave, the adventurous and the vivacious ones who are open to experience and try everything new.

Why Lovegen?

Our styles are uniquely tailored to meet the taste of an adventurous young generation who love to enjoy life and are interested in fashion, music and social media. Lovegen allows both young men and women to express themselves through clothes at every occasion.

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Denim Passion

Lovegen is a denim driven brand as jeans have always been an important part of everyone's daily life.

Design Studio in Barcelona

We have decided to set our design studio in Barcelona and take an advantage of its modernity and reputation since it is currently the center of the fast fashion world. Its increasing popularity as a fashion destination with design schools and fast fashion brands headquarters has recently helped the city to transform itself into a style Mecca.

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Brand Positioning

Lovegen is positioned as a fast-fashion brand that is constantly researching international fashion trends and developing new styles while making them affordable for its target market.

Spreading Love

Nurtured in Mumbai, we bring great quality high street fashion to your screens and stores at affordable prices.

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Happy Lovegeneration

LoveGen is a fashion destination that encompasses and celebrates being a fashionista in a digitally immersed world.

Be Lovegen Ready

Be a part of the Lovegeneration.

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