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About The Collection

Iconic colors meet contemporary patterns in the new Lovegen Spring/Summer 2021 Collection. Feel at ease whether by day or by dawn. This year's lineup flaunts a wide range of t-shirt, sweatshirts, shorts and jeans that fit snugly on any occasion.

Inspiration

LoveGen's summer collection reimagines the year's wave of twists and turns, inspired by the new normal - a fusion of rediscovering yourself fringed by the constant changes.

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DENIM COLLECTION

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Winter Collection