About Us

Welcome to LOVEGEN – a GenZ fashion destination.

LOVEGEN is a youth-driven fashion label created for the bold, edgy, and expressive generation. Our CEO Aryash Singh Chauhan leads the brand with a fresh outlook, building on the legacy of Noize Jeans, a trusted global clothing manufacturer.

Our vision is simple – make high-quality fashion accessible and exciting. From authentic denim under LOVEGEN to experimental streetwear under LVGN, we design for the culture creators.

Design Roots: New York, Barcelona, Dubai, Dhaka, Mumbai.

Board Members:
Manish Singh Chauhan, Anurag Singh Chauhan, Aditya Chopra, Bhavana Pandey, Dolly Sidhwani, Nandita Mehtani, Gunjan Bhadoria

Anurag (Left) • Aryash (Center) • Manish (Right)
Location: Noize Jeans Factory, Dhaka

About Us

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