WE MAKE KICKASS DENIM THAT DON’T KILL THE PLANET.
We do things differently.
Recycled materials. Recycled water. Renewable energy.
No fluff. No greenwashing. Just real good denim, made the right way.
IMPACT TRACKER
70%
Same tough denims without draining the planet.
75%
Being sustainable never looked this good.
100X
No toxins. Just texture.
HOW WE DO IT
RAW AND REAL.
MADE DIFFERENT. FOR A DAMN GOOD REASON.
RECYCLED MATERIALS
Old fibres, new fits. Every pair is built from recycled cotton & polyester blends – because landfills aren’t fashion goals.
RECYCLED WATER
Our denim uses up to 80% less water. That’s not a flex, that’s a responsibility. Most brands won’t tell you. We just did.
RENEWABLE ENERGY
We power our production with solar. It’s denim powered by sunshine! How cool is that?
THE DIRTY TRUTH
THE DENIM INDUSTRY'S GOT ISSUES. WE ARE SOLVING THEM.
